Nintendo Japan’s early childhood product line, My Mario, now has a major marketing push thanks to a series of videos uploaded on YouTube called It’s Me, Mario! The series so far features three episodes, each about a minute long, showing a plush Mario performing comical scenes mixed with everyday life.
Of course, there’s no shortage of Mario catchphrases and expressions, as well as the classic sounds of the game series, and some tunes that we all instantly recognise as part of the character’s imagery. You can check out all three episodes of It’s Me, Mario! below.