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Codemasters Will Retain Its Identity ‘Like Respawn Has,’ Says EA’s CEO

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The CEO of Electronic Arts has said that the recently-acquired developer Codemasters will retain its identity similar to how Respawn has.

Speaking with MCV, Andrew Wilison was adamant that EA will not be looking to mould the DiRT and F1 developer into something else, instead more concerned with allowing it to retain its unique identity. He used Respawn, creator of Apex Legends, as an example.

Similar to Respawn, our orientation isn’t to come in and take over Codemasters; our orientation isn’t to come in and turn Codemasters into another Electronic Arts studio; our orientation is around the provision of opportunity. This industry is all about amazing, creative talent.

And we see little upside in the indoctrination of that amazing creative talent. But we do want to provide them access to the things that we get by virtue of our position in the industry.

And so the way we’re thinking about this, and it’s how we worked with Respawn, it’s more about handing Codemasters a set of keys to the cupboard, and they can come and take what they need from that cupboard, but they get to continue to be who they are, because that’s what made them special in the first place.

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Codemasters was snapped up by EA earlier this year, and its first game under the publisher will be F1 2021.

[Source – VGC]

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