Disney seems to have come up with an interesting new initiative to further grow its Disney+ audience. In the UK, it has kickstarted a relationship with broadcaster ITV, a deal that will see the streamer sharing its original content with the broadcaster, and vice-versa.
Regarded as a “first-of-its-kind strategic relationship”, the deal will see a few snippets of Disney+ content made available on the ITVX platform, all while ITVX content arrives on Disney+ too. Both examples of the other platform are regarded as a “Taste of…”, and we’ll see this become a reality as soon as next week.
From July 16, the deal will take shape and UK viewers will be able to experience a “curated, and regularly refreshed selection of hit shows and movies from Disney+ and ITVX will be available to viewers on both platforms.”
As for what to expect initially, the ITVX content on Disney+ includes the following:
- Mr Bates vs The Post Office
- A Spy Among Friends
- Love Island
- Endeavour
- Vera
- Karen Pirie
- Price of Perfection
- The 1% Club
The Disney+ content on ITVX on the other hand will span:
- The Bear
- Andor
- Only Murders in the Building
- The Secret Lives of Mormon Wives
- The Kardashians
- Lilo & Stitch: The Series
- Phineas & Ferb
Neither Taste of will require additional costs either, as ITVX content will be available as part of the Disney+ subscription, and vice-versa, meaning you will be able to watch Andor for one without having to spend a dime…