DuckDuckGo announced that its App Tracking Protection service for Android is now available in public beta, thus anyone with the Android phone can use it.
That shift came in a few days, around a year after DuckDuckGo launched App Tracking Protection in a limited beta. If people wanted to try out the service before, they needed to join a private waitlist for the feature (and when I remember it, it was very long).
Since the limited beta release, DuckDuckGo says it added new features like the ability to see what personal data tracking machines are trying to collect before DuckDuckGo blocks them. The company said that it was improving performance, reduced the number of app exclusions and made the blocklist publicly available.
Since I’ve written about App Tracking Protection for a long time, I will keep it so brief here. This service can be used by leveraging Android’s built-in VPN to filter LAN traffic and block trackers from apps. The process happens entirely on-device, and no routed data across DuckDuckGos servers.
Some common comparisons have been made with the Apple App Tracking Transparency feature, but there’s a fundamental difference. If your app tracking protection is disabled, there is no right to protect your own trackers, with the exception of Apples enabling your Identifier (IDFA). In detailed evidence, apps can bypass app trackers and perform tracking without using the IDFA. Apples own apps don’t have the right anti-tracking settings.
If you haven’t already tried App Tracking Protection, I’d recommend giving it a go. I’ve been better over the past few months and now it’s easier than ever to try. Now that you have to download the DuckDuckGo app free. You can read more about App Tracking and ‘Evening’ here.
You must go on DuckDuckGo.