The show is through a partnership between NBCUniversal and Samsung and will be available this Wednesday.
Viewers Will Enjoy Immersive Experience Through Fortnite Metaverse
NBCUniversal and Samsung have partnered to bring ‘The Tonight Show’ into the metaverse through an immersive experience called ‘Tonight at the Rock.’ Jimmy Fallon anchors the show, and viewers can participate in the show using the Fortnite gaming platform.
Using the Samsung Galaxy products, viewers can enjoy immersive experiences like playing games and visiting the virtual writer’s room and Samsung store. In addition, they can help Fallon get to Studio 6B, go up the Rockefeller Center or play on the roofs of the New York skyline.
Janet Lee, senior VP of mobile experience at Samsung Electronics America, said,
“At Samsung, we’re always looking for opportunities to give users one-of-a-kind experiences with their Galaxy devices. ‘Tonight at the Rock’ empowers fans with a unique social adventure right in the heart of 30 Rock, all enhanced through in-game Samsung power-ups made possible by the Galaxy ecosystem.”
This partnership is the latest development as Samsung continues to push its metaverse campaigns with its Galaxy products.
NBCUniversal’s Partnership with Samsung
Tonight at the Rock will host Jimmy Fallon alongside virtual replicas of 30 Rock and other locations in New York.
NBCUniversal emphasized that the show was developed by Momentum Worldwide, a top advertising agency, and is not sponsored or endorsed by Fortnite’s parent company, Epic Games.
Mark Marshall, the president of advertising and partnerships in NBCUniversal, said,
“We’ve been collaborating with Samsung on unique, engaging integrations for over the past few years to bring Tonight Show audiences first-of-its-kind experiences they can’t connect with anywhere else. Now, we are transforming with our partners as the industry dives further into tech enabled activations such as metaverse platforms redefining interactive advertising within iconic pieces of IP like NBC’s late night slate.”
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